First of all, the owner of this company has ties to one Sam Keeler, the owner of Ubervita. If you never heard of Ubervita, please Google "Ubervita Imgur" or just check out the reviews of Ubervita on Pissed Consumer - the comments section says it all. All Ubervita products have recently been banned by Amazon, thankfully.
Secondly, according to this product's label it contains no Turmeric/Curcumin EXTRACT but only "Organic Turmeric". This is a HUGE difference. FYI, you can buy USDA Certified Organic Turmeric powder for under $10 per pound online. This is the same Turmeric you can get at the spice rack at your local grocery store, but Dr. Danielle seems to justify charging about $25 to put it into capsules. Dr. Danielle's turmeric is also not certified organic by the USDA. Don't be fooled!! Every other turmeric supplement that I've come across is in the form of an extract. In fact, there is absolutely no reason to be taking a turmeric supplement that is not an extract - this is the entire purpose of taking a pill rather than sprinkling some of the aforementioned turmeric spice on your dinner. All the studies concerning the medicinal properties of turmeric that I've seen were conducted using a standardized extract. The fact that this product is labeled as "curcumin" is, in my opinion, highly deceptive because this implies it indeed is an extract. Look at it this way, ground turmeric contains only 2% curcumin whereas most quality turmeric supplements will be standardized to 95% curcuminoids! What Dr. Danielle is doing is the equivalent of selling turkey legs and advertising it as a "Tryptophan" supplement since we all know turkeys contain that compound.
Now you may be wondering, well how is this product the best-selling curcumin supplement on Amazon with over 5000 glowing 5-star reviews? Well, to shed light on that matter do yourselves a favor and read this product's one-star reviews on Amazon if you haven't already looked into Ubervita. Dr. Danielle, like Ubervita, allegedly offered its customers a free product in exchange for writing a review on Amazon. Naturally, someone looking to get a free product will tend to review it favorably.
Do yourselves a favor and avoid this and all Dr. Danielle products. In my opinion, the people running these companies are highly unethical and cannot be trusted. Stick to a reliable brand of turmeric as there are a lot of them out there. Check out New Chapter, Gaia, Life Extensions, Jarrow - all reputable companies with products sold at just about every majot supplement retailer.
As a generally rule, I suggest everyone cross reference supplements sold on Amazon with other reputable supplement sellers like iHerb, Vitamin Shoppe, Swanson's, etc... If a product has stellar reviews on Amazon and is nowhere to be found outside of Amazon, it's probably too good to be true. Think about it - if a product is wildly popular and of top quality, other retailers would want to jump all over it. That being said, ask yourselves why Dr. Danielle has virtually no meaningful presence outside of Amazon, in striking contrast to the other supplement manufactures alluded to above. If you find a supplement on Amazon that is not on iHerb, Vitamin Shoppe, GNC, Swanson's or Vitacost, this should be a huge red flag and a good reason to avoid that product in my opinion. The problem is that there are too many wanna-be supplement companies on Amazon that are more interested in making money than in their consumer's well being. Companies like New Chapter, Gaia, Life Extensions and Jarrow have a strong industry presence and reputation, and actually do scientific research on their product. These are the types of companies you want to seek out, not the likes of Dr. Danielle or Eden Pond, another company owner by Sam Keeler.
Finally, I think a lot of the blame here should be put on Amazon itself. Amazon needs to step up and do a better job of protecting its customers from fraud and unethical business practices, especially review fraud. It took almost two years of complaints from customers and others for Amazon to finally ban Ubervita products. Yet Amazon allows Dr. Danielle, Eden Pond, and presumable other such companies to sell on its website with impunity. As mentioned before, Dr. Danielle is currently the #1 best selling curcumin supplement on Amazon, despite the allegations of reviewer fraud. Amazon needs to take action and start putting the well-being of its customers before profit. Until it does so, I refuse to buy any supplements from Amazon out of principle. Even if principle wasn't an issue, I would not feel safe buying supplements from third-party sellers on Amazon.
***The entire contents of this review constitute nothing more than my OPINION. I encourage everyone to do his/her own research into everything written herein and not take it for granted. Do your due diligence before buying any supplement and remember to always read the one-star reviews on Amazon and cross check a product with other retailers before buying. After all, it's your health!***
Reason of review: Bad quality.
Preferred solution: Take this product off the market.